By sponsoring BEAM2018 your company has the opportunity to reach approximately 300 of the top industry decision makers in UK Theatre. For two days key theatre figures will be gathered together for this unprecedented, industry-only event. You will also be supporting the artists who are shaping the future of British musical theatre.


BEAM2018 is a biennial two-day event which will be held the Theatre Royal Stratford East, London in March 2018.  In order for the UK to remain a center of excellent and innovative musical theatre we need to strategically support new writers, encourage industry collaboration and raise awareness of the breadth of work being created. BEAM is designed to do this. The work will be found via 15 innovate pitching days held at key producing venues across the UK.

‘BEAM was a game changer for me. Where else could I have seen 42 pitches in two days? That was me done for the next two years of producing.’ Jim Zalles, producer

‘BEAM was a bit like Cannes – for musicals. And the results were astonishing; brilliantly diverse material that proves musical theatre is alive and well in the UK… it was a celebration of the range and power of British writing talent.’ Kate Golledge, director

The two days will consist of networking events and the showcases themselves. We will be featuring the work of over 40 new writers via 10-minute ‘Follow-Spot’ pitches and 25-minute ‘Spotlight’ extracts. Delegate passes will be available to Venues, Producers, Artistic Directors, Literary Managers, Directors and those industry interested in supporting new musical theatre.


BEAM is a collaboration between the charity Mercury Musical Developments (MMD) and Musical Theatre Network (MTN) and is a key part of both organisations’ mission to support the development of new British Musical Theatre.

MTN’s membership is made up of leading venues and producers across the UK such as ATG, Curve Theatre, and The Other Palace, London. MMD’s members and patrons include the likes of Tim Rice, Howard Goodall, Judi Dench and Maria Friedman. Our writer members encompass both those new to the genre as well as experienced practitioners such as Charles Hart and Don Black.

Our combined membership embraces all aspects, and in many cases are key players, in the musical theatre industry across the UK. By supporting BEAM2018 you will get un-paralleled access to our contacts and networks.

To find out more and to see the full-line up of writers and producers presenting at BEAM2018 click here.

To book your ticket and get a schedule click here.

Sponsorship Packages:

The below is subject to change dependent on the work selected. As Sondheim says: ‘content dictates form’.


£2,000 (limited to 6)

This will cover the costs of a 20-25-minute book in hand staged reading of a new musical with a professional cast, director and music director.

Spotlight Sponsors will receive:

  • a two day delegate pass to the entire showcase (transferable)
  • be listed as a ‘Spotlight Sponsor’ in all relevant publicity material (including website, print and social media)
  • full page advert in our A4 showcase programme
  • the chance to meet with the cast and creative team behind the 25-minute piece sponsored
  • an invitation to our opening night party to meet key musical theatre industry and artists

“What was so fantastic about BEAM is that we were able to showcase our work, and support the work of our peers, in an inclusive and celebratory way. The overwhelming result was that, in a stronger sense than I’ve experienced thus far in my career, I was part of a real community. A community I am extremely proud to be a part of.” – Gus Gowland, musical theatre writer


£1,000 (Limited to 5)

This level of support will be used to give travel subsidies to those artists living outside London, and to cover the cost of 10-minute ‘Lights-Up’ showcases of new work by emerging writers.

Follow-Spot Sponsors will receive:

  • a two-day delegate pass (transferable)
  • be listed as a ‘Follow-Spot Sponsor’ in all relevant publicity material
  • half page advert in our A4 showcase programme
  • an invitation to our opening night party to meet key musical theatre industry and artists

“During the event I was approached by (among others) three producers, two directors, three artistic directors and an agent, none of whom had met me or heard my work before. That led to many meetings, networking opportunities , a musical theatre writing residency, rehearsal space support, agent representation (very excitingly) and so much more. The exposure I received at BEAM helped to boost my profile and contributed enormously to my receiving an award from the PRS for Music Foundation Open Fund. As a result of that award, I was then able to secure Arts Council Funding, and the two combined funded the writing, development, workshop and showcase performance of the first draft of my show, which happened earlier this year. I also made new contacts with singers, directors, and other industry professionals who have since helped me in numerous ways, including providing support and mentorship, not just artistically, but in terms of the business itself, which has been invaluable.” Zara Nunn, Composer and Writer

So, is it worth it? Short answer? DEFINITELY




Beam Buddy’s will receive:

  • two day delegate pass (transferable) & priority booking
  • your company logo/name will be featured in our showcase programme and website
  • Access to the Pitching Days Masterclass


We also welcome support via advertisements in the programme.

Half A4 page ad: £500

Full A4 page ad: £800

The programmes are designed to be lasting souvenirs of the event – and also promotional tools for the writing teams. They will contain contact information about each team presenting, as well as specific details about the pieces they are presenting. The programmes will be in circulation, therefore, for a long time after the event itself and represent a lasting archive. We use the programmes whenever we meet Artistic Directors and Producers interested in supporting and developing musical theatre.

We’re aiming to make a very real difference to the musical theatre landscape in the UK. But we need you to help make this happen. So please back BEAM!

To talk about different ways to support and sponsorship packages please contact: Victoria Saxton, Executive Director MMD at or simply click the Donate button below and make a donation via PayPal or with a credit/debit card. Thank you for your support which is hugely appreciated!